Don't kill the ideas

Funny video about how you shouldn’t dismiss any ideas in the creative process.

Now you might ask yourself these 3 questions, as the creative, art director or design agency:

- Did i missed the point, or misunderstood the briefing or my targetgroup?
- I had the right solution, but perhaps gone too far in executions? Is it only the “creative” who understand this?
- I had done it right, but  my presentation was so weak that I did not get the message across (sell the idea)?

If you answered yes to any of these, you might as well start over again.

If you have not made a decent presentation (as in the movie), then you killed the idea.